Stop Treating HR As A Support Role | Strategic HR Advice for Business Growth

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Historically, Human Resources was seen as the department that kept things moving behind the scenes; managing payroll, onboarding new hires, and making sure policies were followed – more administrative than strategic. While those functions are still important, they barely scratch the surface of what HR can (and should) be doing to move a business forward.

Strategic HR for business growth means treating your HR function as a core driver of success, not just a support role. In high-performing organizations, HR is a central piece of the strategy, one that has a measurable impact on performance, revenue, and long-term sustainability. Businesses that treat HR as an administrative afterthought often find themselves trapped in cycles of high turnover, poor engagement, and leadership gaps. Meanwhile, organizations that invest in strategic HR gain a powerful advantage: a people-centered engine for growth.

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HR is More Than A Support Role, it's a Core Driver of Success

Why Overlooking HR Can Cost More Than You Think

When HR is underdeveloped, that deficit shows up in several ways. You might see patterns of underperformance, disengagement, and turnover. Over time, those issues add up, not just in morale but in hard costs.

Take turnover, for example. According to Gallup, the cost of replacing an individual employee can be as high as two times that employee’s annual salary. For leadership roles, that figure is even higher. What about disengaged employees, the ones who are “quiet quitting” or mentally checked out? Gallup also reports they can cost companies 18% of their salary in lost productivity.

These aren’t small numbers. Whether you’re a nonprofit trying to serve the community or a growing business aiming to expand your footprint, ignoring HR’s strategic value is like driving with one foot on the brake.

The Hidden Link Between People Strategy and Revenue Growth

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One reason strategic HR is often overlooked is that its impact isn’t immediate. Improving your compensation structure, investing in leadership training, or refining your company’s values won’t necessarily show up in next quarter’s numbers. Over time, however, these things are deeply tied to business health.

For instance:

 

In other words, better people planning leads to better business planning.

What Strategic HR Actually Looks Like

What does “strategic HR” mean in practice? Simply put, it’s about turning human capital into a long-term advantage. At Next Level Strategies, we help clients succeed in these areas:

  • Compensation planning. Are you offering competitive salaries and benefits that align with the market? Is compensation structured in a way that attracts and retains great candidates and motivates the right behavior?
  • Professional development. People want to grow. A well-planned learning and development program can increase retention and performance.
  • Succession planning. If someone in a key role left tomorrow, would you be ready? Strategic HR helps you identify and prepare internal talent for future leadership.
  • Culture and values. Mission-driven organizations tend to do this well, but it shouldn’t stop with nonprofits. Every business benefits from clarifying and living out its values.
  • Leadership training and coaching. Managers often set the tone for the entire employee experience. Investing in their development pays dividends for companies and organizations. Next Level Strategies has a certified coach on staff with 25 years of HR management experience so she’s uniquely qualified to support our client’s with leadership coaching and other strategic HR initiatives. 

 

An organization that doesn’t value strategic HR may consider these initiatives as fluff, when in reality, they create alignment between organizational goals and how employees work.

Employee Surveys and Stay Interviews: Listen Before It's Too Late

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You don’t need to wait for an exit interview to understand what’s working and what isn’t. Proactive tools like employee surveys and stay interviews can reveal how your team is really feeling, and how to increase their engagement.

Surveys can uncover trends you might miss in one-on-one conversations, like low morale in certain departments or new hires feeling unsupported. 

Stay interviews are conversations with current employees about why they stay (or might consider leaving), and provide valuable, real-time insights. Stay interviews are very similar to exit interviews, with the benefit of not waiting until a valued employee leaves to ask them how they are feeling. Done regularly, these tools can help you prevent turnover before it starts. 

Think of them as early warning systems that can help your leadership course-correct before problems escalate.

Strategic HR in Action: A Real-World Example

Consider a mid-sized nonprofit that was struggling with turnover in key fundraising roles. They were hiring people with impressive resumes, but those individuals kept leaving within 18 months. After working with a strategic HR partner, they discovered the issue wasn’t the hires, it was the onboarding process and lack of career development opportunities.

By improving their onboarding, creating a mentorship program, and defining a clear career path, they not only reduced turnover by 40% but also increased donor engagement due to greater continuity in the team.  

From Compliance to Competitive Edge

The shift from administrative HR to strategic HR doesn’t mean that compliance and paperwork disappear. Those basics need to be solid. Strategic HR, however, goes further. It means asking questions like:

  • Are we hiring people who will still be a great fit in three years?
  • Do our leaders know how to give feedback that actually improves performance?
  • Is our company culture helping or hindering growth?

 

At Next Level Strategies, we work with clients to build frameworks for answering those questions, and more importantly, acting on them. We help organizations stop spinning their wheels on surface-level fixes and start building systems that support long-term success.

Build the HR Foundation Your Organization Deserves

Strategic HR for business growth is neither a luxury nor a side project. Instead, think of it as a business imperative. When your HR team is plugged into the bigger picture — from workforce planning to leadership development — your organization is better equipped to grow, compete, and thrive.

At Next Level Strategies, we help businesses and nonprofits build that foundation. Whether you’re reevaluating your hiring strategy, managing change, trying to boost engagement, or preparing to scale, we can help you align your people strategy with your business goals.

If you’re ready to turn HR into a true driver of growth, now’s the time to take action. The earlier you build a strong people strategy, the easier it is to seize opportunities and avoid setbacks. Connect with us today using the form below, or give us a call at 415-876-NEXT. We’re here to help your organization move forward with confidence.

Reach out to our team of HR experts today!

FAQs About Strategic HR

By aligning hiring, development, and workforce planning with long-term business goals, HR helps drive performance, supports leadership, and prepares the organization for growth.

It leads to stronger employee engagement, better talent decisions, and a more agile organization that can adapt to change and seize new opportunities.

It ensures the right people are in the right roles, supports leadership development, and creates a culture that fuels productivity, innovation, and retention.